This course covers the theory and practice of the law relating to the transfer of rights in information and other intangibles in the context that these transactions occur. In the information economy, society depends heavily on licensing models to get intellectual property into the hands of third parties. This course will give adequate attention to downstream licensing mechanisms such as end user license agreements; but the majority of the course will be spent examining the structure and negotiation of upstream licensing mechanisms in the context of, among other things, product development, multimedia, publicity rights, merchandising, information and databases, university technology transfer, government contracts, litigation, and antitrust.